Wynwood
Industry
Tourism + Hospitality
Execution
Pitched and won the creative concept internally during a team brainstorm — identifying an opportunity to tap into Miami's cultural connection to Wynwood through community-first storytelling. Conceptualized and led a 12-week interactive giveaway campaign from the ground up, developing the full creative strategy, directing video production, and overseeing all social content spotlighting local small businesses across platforms. The campaign generated 623k impressions, 107k engagements, and 5,300+ giveaway entries. Earned organic media coverage from CBS News, Yahoo News, and Time Out Miami — and the work was submitted to the Shorty Awards, landing a finalist nomination in the Local Campaign category.
Objective
Re-engage Miami locals with Wynwood post-pandemic and drive support for small business owners in the neighborhood.
Brickell City Centre
Industry
Retail, Hospitality, Tourism, Nightlife + Entertainment
See Growth for performance marketing results including a 517.6% click increase across paid and digital channels.
Execution
Solely owned and operated BCC's social media strategy across Instagram, Facebook, and Twitter for over a year, stepping into full strategic ownership after inheriting the accounts. Developed monthly content pitches and creative shoot decks, directed monthly on-site shoots, and built platform-specific content calendars that kept the brand consistently active and on-voice. Strategized event coverage approach and directed on-the-ground teams capturing live programming. Event content consistently drove the highest engagement. Helped grow the Instagram following to 100k — a 10k+ follower increase over the course of the engagement — while reaching 65M+ users and increasing engagement rates by 47%.
Objective
Position BCC as Miami's premier luxury destination and a true pillar of the community through an owned social presence that drove cultural relevance and foot traffic.
Tukan
Industry
Travel Tech
Execution
As Co-Founder & Head of Marketing, built and managed Tukan's entire social presence from scratch across TikTok and Instagram, developing a content strategy that balanced trend-driven and evergreen travel content, boosting user growth by 270% in the span of 4 months.
Objective
Build Tukan's social presence from zero and drive app downloads through platform-native content across TikTok and Instagram.
Mystery
Industry
Software Development + HR Tech
Execution
Owned social strategy and content across Instagram, LinkedIn, Twitter, Facebook, and TikTok — launching and managing the brand's TikTok presence from zero. Developed platform-native content strategies for each channel, drove 490% engagement growth and 30% overall follower growth in a single quarter. Served as the sole filter for all outgoing social content, ensuring brand voice consistency across every touchpoint.
Objective
Build brand awareness, establish thought leadership in employee engagement, and grow an engaged community across social platforms.