GLPOne
Industry
Health & Wellness / Weight Loss
Objective
Drive conversions for a compounded GLP-1 weight loss brand across paid media channels.
Execution
Developed paid media creative concepts and copy for both regular and microdosing funnels across multiple ad formats — including UGC-style testimonial ads, product-forward static creative, and comment/DM conversation formats designed to drive trust and click-through.
Brickell City Centre
Industry
Retail, Hospitality, Tourism, Nightlife + Entertainment
See Social for social strategy and community campaign work.
Objective
Drive foot traffic, digital engagement and brand awareness for one of Miami's premier luxury destinations.
Execution
Developed and executed a full-funnel growth marketing strategy spanning paid ads, web banners, SEO, and SEM — achieving a 517.6% click increase despite campaign halts and budget cuts during COVID-19 closures. Owned weekly newsletter strategy and production, generating 24%+ open rates across 182k+ recipients. Conceived and wrote OOH advertising including banners displayed across Miami and large-format digital screens throughout the Centre.
Alamar Cosmetics
Industry
Beauty E-commerce
Objective
Drive site purchases and expand the brand through strategic partnerships and collaborations.
Execution
Contracted as head of marketing, owning strategy and execution across SMS, email, and partnership development. SMS campaigns consistently achieved 3%+ click rates generating up to $2k in revenue per blast. Developed and executed weekly newsletter content to drive repeat purchases. Spearheaded partnership deck copy and strategy that secured collaborations with major consumer brands including Flamin' Hot Cheetos and Disney's Encanto — the latter resulting in a funded grant and a co-branded eyeshadow palette and makeup collection.
Mystery
Industry
Software Development + HR Tech
Execution
Conceived, scripted, directed, and produced a sizzle reel from the ground up after identifying an opportunity to elevate the sales presentation beyond a standard deck. Took full ownership from creative concept through final production, delivering a video asset that became a core part of the company's new business pitch process. Also supported ongoing SEO content and cold outreach copy.
Objective
Drive new business leads and convert sales prospects.
54D
Industry
Virtual Fitness
Objective
Drive sign-ups for the online workout program across the US and LatAm markets.
Execution
Developed and executed weekly ad campaigns and newsletter content strategies to push program sign-ups across English and Spanish-speaking markets, tailoring messaging and tone for each audience.